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Fractional COO
An operating system (EOS), manager coaching and accountability, so leaders work on the business, not in it.
Fractional COO · RevOps · HubSpot · GTM
You're building something interesting.Let's talk about how to grow it.
20 years of experience in operations and revenue leadership, from running ops teams to VP of Revenue Operations to founding my own consultancy. I bring a builder's mentality to your revenue engine.
20 years of experience
SERVICES
How I help
For high-growth SaaS, fintech and service companies.
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RevOps
Forecasting, comp design, dashboards and clean handoffs that leadership and your board can trust.
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HubSpot
GTM tech-stack architecture, audits, CRM migrations and workflows that people actually use.
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Go-to-market
GTM alignment, pivots and the plan that gets you to the next stage.
How engagements work
1. Intro call
We see if there's a fit.
2. Diagnostic
I audit your current systems and process.
3. Build
A 30/60/90 plan, then we execute together.
VENTURES
What I'm building
Ventures from the SwQuity studio. Investors and partners, let's talk.
StyleFLEX.me
Find the style you lead with. Flex to everyone else's. A communication-style guide for teams.
Visit StyleFLEX.meSwQuity Travels
For people who want to work from anywhere. Destination info plus stories and resources from travelers who've been there.
Visit SwQuity TravelsBinka Pets
Pet sitting and pet care services. I'm advising on the business and the build.
Visit Binka PetsABOUT
About Luke
I've spent 20 years leading operations in high-growth SaaS, fintech and service companies, through scale, transformation and GTM alignment. I've built RevOps infrastructure from the ground up, led inside sales operations, and partnered with CEOs and boards on forecasting and compensation design. Before that, I founded and ran a RevOps consultancy for nine years, guiding startups through CRM migrations, GTM pivots and strategic planning.
Last year I walked 500 miles of the Camino de Santiago and came home focused. Today I run SwQuity Solutions, stepping in as a fractional operator for growing teams while I build my own ventures alongside it.
Track record
- 20 years of experience in operations and revenue leadership
- Former VP, Revenue Operations
- Partnered with C-level teams and boards on forecasting and comp design
- Implemented EOS (Entrepreneurial Operating System) as a business operating system
- Founded and ran a RevOps consultancy for 9+ years
- Author of #Live20: Experiencing a Focused Life
- Speaker at DisruptHR
- Podcast guest on operations, RevOps and building companies
- Walked the Camino de Santiago: 500 miles in 50 days
Author
Published author on living and working with focus
Speaker
DisruptHR speaker
Podcast guest
Guest on podcasts about operations, RevOps and building companies
BOOK A CALL
Let's find a time to talk.
Pick 30, 45 or 60 minutes. No pitch deck required.